Social Marketing tools

Brand Reputation Mangement

"Worried about your character, but most of your reputation. Because the character is what you are, reputation, what others say you are. And today what others say you are just as important as - if not more - than you are. "(John Wooden phrase adapted to Web 2.0)

Today, the consumer relies on the Internet for everything from the ubiquitous Internet and the advent of Web 2.0 the reputation of a company should be monitored even online social networks, but mainly on portals like "user generated content" which allow the publication of reviews by users.

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